A completed digital campaign film created around slow weighted movement and the changing light of a Berlin sunrise.
“The dancers wore the collection like it was made on them.”
Maison Atelier · Creative DirectorThe clothes were the lead. The movement had to feel luxurious without pulling focus from the cut, fabric and silhouette.
We chose gestures with long decelerations, arms that arrived late, turns that ended in stillness. Every pose was timed to the light changing over the Berlin rooftops.
A 1:48 digital campaign film delivered for Instagram, digital displays and broadcast placements. The movement became part of the season's visual language.
